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Which of the following statements is MOST ACCURATE? a . The creation of a Brand Personalities is always positive for the brand. b . Marketers
Which of the following statements is MOST ACCURATE?
a The creation of a Brand Personalities is always positive for the brand.
b Marketers should never try to be involved in the creation of brand personalities.
c Brands are created only by corporate marketing managers.
d Brand Equity resides in the minds of consumers and is learned over time.
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Understanding And Managing Public Organizations
Authors: Hal G. Rainey
4th Edition
047040292X, 978-0470402924
