Which of the following statements is NOT true about the strengths of a consumer sales promotion? A. It is directed at the ultimate user of a good or service. B. Its accountability can be measured using ROI. C. Its budget is much larger than that for trade promotions. D. It is very flexible and offers variety. E. It provides consumers with an incentive to purchase now rather than later. In 1849, prospectors arrived in California to try their hand at the finding gold. Prospecting is also referred to as in the direct-response process. A. conversion rate B. permissive marketing C. cold calling D. fulfillment E. lead generation