Which of the following statements is not true relating to cash flow analysis? Positive cash flow from operations is not important to a company's survival in the long run. Cash return on assets indicates the amount of operating cash flow generated for each dollar invested in assets. To maximize cash flow from operations, a company strives to increase both cash flow per dollar of sales and sales per dollar of assets invested. Cash return on assets can be separated to examine two important business strategies: cash flow to sales and asset turnover