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Which of the following statements is true? a. Compared with an upgrade on battery life (from 2 days to 4 days), consumers are more willing

Which of the following statements is true?

a. Compared with an upgrade on battery life (from 2 days to 4 days), consumers are more willing to pay for an upgrade on screen size (from 40 mm to 44 mm)

b. Consumers will get zero utility from the product if all the attributes are at the least preferred level

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