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Which of the following statements is true of licensing? Licensing increases the likelihood that a licensor's product will appear on the black market. Cross licensing
Which of the following statements is true of licensing?
Licensing increases the likelihood that a licensor's product will appear on the black market.
Cross licensing grants a company the right to use a property but does not grant it sole access to a market.
Licensing restricts finances needed for international expansion.
A major advantage of licensing is that it is the least risky method of international expansion.
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