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Which of the following statements is TRUE regarding television as an advertising medium? a. Television accounts for approximately 80 cents of every dollar spent on

Which of the following statements is TRUE regarding television as an advertising medium?

a.

Television accounts for approximately 80 cents of every dollar spent on advertising in the world.

b.

The greatest share of television advertising revenues is generated by organizations that advertise nationally.

c.

Television advertising's greatest advantage is its low cost.

d.

The greatest share of television advertising revenues is generated by organizations that advertise locally.

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