Which of the following statement(s) is/are false?

i. Non-financial measurers are only applicable when profit is not a principle goal of the firm.

ii. It is often difficult to take action because of non-financial measurers.

iii. At the operational level, it is often easier to relate to non-financial measurers.

a. ii and iii

b i and iii

c i and ii

d all of the above