which of the following statements provides a nuanced explanation of order qualifiers and order winners in a strategic context? Order qualifiers are always related to product features, while order winners are related to pricing strategies Order winners and order qualifiers are intertwined and those that maximize the qualifying aspects of their offerings are most likely to win the customer. Order qualifiers are generally equally as important as order winners in determining purchase decisions between two products. Order qualifiers are the basic criteria for a product to be considered, while order winners are the differentiating factors that influence the purchase decision