Which of the following statements regarding customer profitability is not correct?

Multiple Choice

• Customers affect company's profitability by their buying behavior.

• All of these are correct statements.

• Information on customer profitability is important for managers, so they can make decisions that will improve firm performance.

• Some customers take longer to complete transactions; the additional time those customers take adds cost to the company.

• Customers affect a company's profitability by their effect on our costs.