Which of the following statements regarding service branding is most accurate?

Many consumers are suspicious of service providers that offer too many service

line extensions.

Many service organizations, such as banks, hotels, and restaurants, do not rely

heavily on branding because of the extent to which they are people$-,$ not

equipment$-$based services.

Unlike products, services do not use subbranding.

Services must include the word service in their brand names to assure that

customers are not purchasing a tangible product.

Service firms with a well$-$established brand reputation will find it easier to

introduce new services than those without a brand reputation.