Which of the following statements regarding the promotional mix is most accurate?

Group of answer choices

For maximum impact, funding for promotions should be equally divided among the five elements of the promotional mix.

It is not necessary to have a coordinated goal for an IMC campaign provided each department has a goal of its own.

Regardless of which other elements are selected, advertising must be included in every promotional decision in order for an Integrated Marketing Communications $($IMC$)$ campaign to be successful.

The promotional mix can be influenced by the target audience for the promotion, the stage of the product's life cycle, the characteristics of the product, the decision stage of the buyer, and the channel of distribution.

Decisions regarding the promotional mix should be left to each manager in the marketing department who knows best what to do for his or her own specialty.