Which of the following terms is known as a method of setting prices applicable in many situations, including situations where a single firm or entity must recover fixed costs and can do so by manipulating prices on more than one good? This form of pricing suggests that the most efficient way to recover those fixed costs is to set price levels for the goods such that, when comparing the goods, the good for which consumers are less sensitive to price is priced such that there is a greater difference between price and marginal cost than there is for the good for which consumers are more sensitive to price. The correct answer is