Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"?

Group of answer choices

points$-$of$-$inflection

points$-$of$-$difference

points$-$of$-$parity

points$-$of$-$value

points$-$of$-$presence