Question
Which of the following type of innovation fundamentally changes a market? * a) Product or service innovation b) New market innovation c) Sustaining innovation d)
Which of the following type of innovation fundamentally changes a market?*
a) Product or service innovation
b) New market innovation
c) Sustaining innovation
d) Disruptive innovation
e) Operational innovation
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
