Which of the following typical characteristics of business$-$to$-$business exchanges DOES NOT drive and influence the uses of social media in business$-$to$-$business marketing?

$1$ point

Business$-$to$-$business marketing typically has the objective of establishing a mutual understanding of buyer and seller capabilities, published as social media stories and news items.

Business$-$to$-$business marketing typically features sellers establishing brands in social media for the purpose of communicating the qualities of a seller$$s products, services, and values, to addressable markets with large numbers of potential buyers.

Business$-$to$-$business marketing typically features its key personnel using social media to demonstrate and communicate about their expertise in domains such as a company, an industry, a market, and a professional association.

Business$-$to$-$business settings typically are characterised by many long$-$lasting relationships between buyers and sellers with multiple contact points, active throughout a product or service life cycle, and driving multiple trails of social media.