Which of the following was emphasized during the Umpqua employee training programs? How to perform multiple job tasks at the bank How to "up-sell and cross-sell" banking services How to apply financial knowledge and skills How to decrease customer wait times How to integrate the bank's marketing message When developing brand strategy, which industry did Umpqua primarily model its public areas after? Restaurant Retail Hotel Banking Utilities Which of the following differentiates Umpqua Bank from the competition? Lower interest rates and no bank fees Shorter wait times for bank transactions More bank locations and financial products Friendlier and better trained employees More comfortable lobby design and atmosphere 6) Marketing focuses on managing customer relationships to benefit all of a brand's stakeholders. The video specifically emphasizes two of Umpqua Bank's stakeholders: and investors; employees business partners; investors business partners; employees investors; customers customers; employees