Which of the following will result in less sales promotion expenditures as a percentage of budget$$ expenditure?

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Part $1$

A$.$

Consumers became more$$ price$-$oriented.

B$.$

The number of brands decreased.

C$.$

Competitors used promotions often.

D$.$

Trade demanded more deals from manufacturers.

E$.$

Promotion became more accepted by top management as an effective sales tool.