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Which of the following would most likely be considered a consumer product? a. bricks b. cotton fiber c. printing press d. mattress e. mainframe computer
Which of the following would most likely be considered a consumer product? a. bricks b. cotton fiber c. printing press d. mattress e. mainframe computer Answer: With respect to distribution, convenience products are available a. at relatively few outlets. b. at a large number of speciality outlets. c. only online from the manufacturer. d. at a very limited number of convenience stores. e. on a widespread basis at many outlets. Answer: In terms of promotion, which of the following type of consumer product stresses status and brand uniqueness? a. speciality product b. convenience product c. shopping product d. unsought product e. discretionary product
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