Which of the following would mostly likely be true about the marketing concept and the selling concept?

Select one:

a.The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products.

b.The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers.

c.The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective.

d.The marketing concept is product-centered, whereas the selling concept is production-centered.

e.The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships.

Which of the following is not part of the micro-environment for a public telephone company?

Select one:

a.marketing intermediaries

b.suppliers

c.customers

d.culture forces

e.internal functions such as accounting and R&D