Question
Which of the promotional mix strategies works best for high risk/high value products? Publicity or Public Relations Sales Promotion Personal Selling Advertising
Which of the promotional mix strategies works best for high risk/high value products? Publicity or Public Relations Sales Promotion Personal Selling Advertising
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Accounting Principles
Authors: Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso
10th Edition
1119491630, 978-1119491637, 978-0470534793
