Question
Which of the strategies described in the chapter is Geely pursuing with Volvo? How might this strategy create value for Geely, enabling it to make
Which of the strategies described in the chapter is Geely pursuing with Volvo?
How might this strategy create value for Geely, enabling it to make a positive return on its
investments in Volvo?
What are the risks associated with Geely's strategy for Volvo? How might
internal company factors and macro-environmental changes impact Geely's ability to maximize
its return on investment? What should Geely do to mitigate such risks?
In 2017, Geely doubled down on its international expansion with its acquisition
of Lotus, a manufacturer of luxury sports cars. What do you think is Geely's objective here?
What strategy do you expect Geely to pursue with Lotus? Does this strategy make sense?
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