Which of these best reflects the convergence of real and digital worlds in mobile marketing? Multiple Choice

A)the popularity of mobile phones with teenagers

B)the use of a mobile device to scan product bar codes or QR codes to conduct price-comparison searches

C)the problem of addictive video games among tweens and teens

D)the ability to buy groceries through a supermarket website

E)the ability of a local retailer to place a follow-up call regarding the products you telephoned about the previous day

2)

Mobile marketing has a unique ability to empower users by connecting with them individually and continuously. This socially networked world will lead to connected users having more

Multiple Choice

• opportunities for cannibalization.

• presence of mind in situations of conflict or dissatisfaction.

• options to avoid advertising or other promotions.

• freedom to express individual tastes and changing needs.

• direct interactions with sellers.

3)

Advertisers who pay only for a visitor who has expressed an interest in their ads use which performance measure?

Multiple Choice

• lost-horse measures

• cost per thousand

• negotiated measures

• cost per action

• cost per click

• 4) Which social media type rates low in both media richness and self-disclosure?

• collaborative projects

• virtual worlds, both game and social

• social networking sites

• blogs

• content communities