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Which of these does not accurately describe a transnational approach? The company employs the same strategic theme ( low - cost , differentiation, focused, or
Which of these does not accurately describe a transnational approach?
The company employs the same strategic theme lowcost differentiation, focused, or bestcost in all country markets but allows some customization.
Local managers are allowed to make adjustments in production, distribution, and marketing to compete against local rivals.
All strategic actions are coordinated from central headquarters.
Local managers are given the latitude to incorporate countryspecific product variations to satisfy local buyers.
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