Which of these is a critical "reality check" that must be applied to bottom-up product deas in particular? A) They must address a viable market opportunity. B) They must be compatible with the company's current distribution networks. C) They must fit smoothly in the company's current product portfolio. D) They must have a unique brand name. E) They must not place a demand on company resources. Which of the following can a company do to reduce defection? A) Enhance the growth potential of existing customers through cross-selling and up-selling. B) Make low-profit customers more profitable or terminate the relationship. C) Attract new customers to try out the company's products. D) Increase customer lifetime value by increasing the non-monetary costs of products. E) Distinguish the causes of customer attrition and identify those that can be managed better