Which of these is NOT a true statement about public relations? PR activities must be initiated before a crisis hits; they have little value in responding to a crisis after it happens. Many companies have PR departments that perform three main functions. One of the major tasks of PR professionals is to find or create favorable news about the company, its products, and its people. PR includes a variety of programs to promote or protect a company's image among the relevant stakeholders. The best PR departments counsel top management to adopt positive programs and eliminate questionable practices