1. Which of these is used to represent text in a data frame?

   		Tokenization
   		stemming
   		decision trees
   		text mining

10 points

QUESTION 3

1. Transforming all instances of the words (run, runs, ran, running) to (run) is known as which of the following?

   		Tokenization
   		stemming
   		decision trees
   		text mining

10 points

QUESTION 4

1. Linguistic Inquiry and Word Count is an example of what?

   		statistical programming tool
   		social listening tool
   		Tokenization tool
   		content analysis tool

10 points

QUESTION 5

1. The following R package performs quantitative analysis of textual data:

   		ggplot
   		doSNOW
   		Quanteda
   		clubSandwich

10 points

QUESTION 6

1. What is the purpose of social listening tools?

   		understand social media architectures
   		analyze consumer behavior
   		focus on people's conversations in social media
   		interview customers understand their views

10 points

QUESTION 7

1. Which of the following is not a social listening tool?

   		Tweetreach
   		Facebook Insights
   		Hootsuite
   		Instagram Stories Insights (ISI)

10 points

QUESTION 8

1. Hootsuite is what kind of social listening tool?

   		multi-platform
   		single-attribute
   		personal influence
   		native

10 points

QUESTION 9

1. Tweetreach focuses on which kind of post?

   		photo
   		video
   		text
   		sound

10 points

QUESTION 10

1. Facebook Insights offers information on which of these?

   		hashtags
   		Messenger conversations
   		posting time
   		all of the above