Which of these options best describes the mobile landing page?

The website is the content creator and responsible for the MC on the mobile landing page. This category includes business$/$corporate websites, personal sites, etc.

The website may or may not be the content creator, but it is directly responsible for the MC on the mobile landing page. This category includes websites wi curation and editorial standards, such as newspapers, websites with active editorial staff, etc.

Users are the content creators of the MC on the mobile landing page, with little oversight or review by the hosting website. This includes user$-$generated content on forums, video sharing sites, social networking pages, etc.