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Which of these questions is one of the two key questions that should be answered by a firm's marketing strategy? A . Should we expand
Which of these questions is one of the two key questions that should be answered by a firm's marketing strategy?
A Should we expand internationally?
B How will we finance the product development?
C How will we manufacture our products?
D Which customers will we serve?
E How do we develop our supply chain?
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International Management Managing Across Borders and Cultures Text and Cases
Authors: Helen Deresky
9th edition
134376048, 978-0134376042
