Question
Which of these sales messages has the MOST effective focus on benefits, using a mix of logical and emotional appeals? The Avonics cross-training shoe
Which of these sales messages has the MOST effective focus on benefits, using a mix of logical and emotional appeals? The Avonics cross-training shoe has a flexible sole, arch support, and padded heel. As you sweat and burn, your feet will be caressed and comforted by the natural feel of the airy Avonics cross-training shoe. The Filter-o-Matic Pitcher reduces lead, benzene, mercury, and chlorine, and it fits in a compact dorm refrigerator. The $12.99 electric alarm clock with back-up 9-volt battery can be mounted on a wall. A Rex Cinema movie pass is reloadable on our website or by phone.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
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