Which of these statements describes a key difference between advertising and public relations (PR)? Public relations (PR) is more expensive on a cost-per-contact basis than advertising. Public relations (PR) is usually directly paid while advertising is usually indirectly paid. Advertising is usually directly paid while public relations (PR) is usually indirectly paid. Advertising provides an immediate feedback loop while public relations (PR) does not. Public relations (PR) always has a much greater reach than advertising. QUESTION 88 Allocating funds to promotion whereby the company determines its promotion objectives, outlines the tasks to accomplish these objectives, and determines the promotion cost of performing these tasks is referred to as percentage of sales budgeting. competitive parity budgeting. all-you-can-afford budgeting. linear forecast budgeting. objective and task budgeting