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Which one of the following can be termed as strategy development? a. deciding on the sources of data for market research b. planning to recover
Which one of the following can be termed as strategy development?
a. deciding on the sources of data for market research
b. planning to recover lost market share
c. choosing the right design for market research
d. none of the above
Product and channel decisions are made during which stage of the marketing planning process?
a. Implementation
b. Situation analysis
c. Strategy development
d. Marketing program development
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