Which one of the following has a direct negative impact on a company's image rating?

Failure to achieve the investor$-$expected gains in the company's stock price

A credit rating that is below investor expectations

Failure to spend at least $$1,000$ per worker on best practices training at each of the company's production facilities

Decreases in the company's global average S$/$Q rating for branded footwear

Losing all bids to sign celebrities to contracts to endorse the company's brand of athletic footwear in a given year