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Which one of the following is NOT a business activity that would be associated with firms in cost leadership industries. This means that firms are

Which one of the following is NOT a business activity that would be associated with firms in cost leadership industries. This means that firms are price takers.

a.
Reducing distribution and shipping costs by using unreliable, but cheap, distribution services.

b.
Reducing input costs by using lower quality materials

c.
Simplifying the product design

d.
Providing superior customer service

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	a.	Reducing distribution and shipping costs by using unreliable, but cheap, distribution services.
	b.	Reducing input costs by using lower quality materials
	c.	Simplifying the product design
	d.	Providing superior customer service