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Which one of the following is not a defensive option for protecting a company's market share and competitive position? Introducing new features, adding new models,
Which one of the following is not a defensive option for protecting a company's market share and competitive position?
Introducing new features, adding new models, andor broadening the product line to close off gaps and vacant niche opportunityseeking challengers
Pursuing continuous product innovation to draw sales and market share away from rivals with comparatively weak pro innovation capabilities
Granting volume discounts or better financing terms to dealers and distributors to discourage them from experimenti other suppliers
Thwarting the efforts of rivals to attack with a lower price by maintaining a lineup of product selections that includes economypriced optins for pricesensitive buyers
Trying to convince dealersdistributors to handle the company's product line exclusively which if successful, forces competitors to use other distribution outlets
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