Which one of the following is NOT a way to improve the P/Q rating of a company's brand of multi-featured cameras? Increasing expenditures for new product R&D, engineering, and design Improving the caliber of core components used in making the company's multi-featured cameras Increasing the number of models in the company's line of multi-featured cameras Spending additional money to improve the brand-specific components used in making the company's multi-featured cameras Adding more special utility features