Which one of the following is not an effective way to attract buyers by differentiating a company's branded footwear offering from the brands of rivals?

Produce and market branded footwear with a higher $\frac{S}{Q}$ rating than the branded footwear of most all other rivals

Spend more on branded advertising than most all other rivals

Offer a wider variety of models$/$styles than most all other rivals

Achieve a lower reject rate on pairs produced than most all other rivals

Offer a higher rebate than most all other rivals