Which one of the following is NOT an effective way to attract buyers by differentiating a company's branded footwear offering from the brands of rivals? Produce and market branded footwear with a higher S/Q rating than the branded footwear of most all other rivals Win sufficient celebrity endorsement contacts to achieve higher celebrity appeal ratings in the various geographic regions than most all other rivals Offer buyers who purchase the company's branded footwear at the stores of footwear retailers ia bigger mail-in rebate than most all other rivals Compensate production workers and supervisors at levels that exceed all other companies in those geographic regions where the company has production facilities-and thereby boost the company's image as a great place to work Provide free shipping to all buyers at the company's websites