Which one of the following is NOT one of the elements that should be contained on a print booking or an insertion/booking order. Chotal ad budget Colour charge Insertion date O Positioning requirements Line rate Volume discount There are a number of things I might take into consideration when chosing which Newspaper I will use for my plan. However, if I want the most cost efficient newspaper, what would be the key item to evaluate? Which has the lowest CPM? Which has the biggest circulation? Who has the best editorial? Which has the lowest CPP? which is cheaper? What has the best coverage