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Which one of the following statements describing brand equity is not accurate? It is an asset representing the value created by the relationship between the
Which one of the following statements describing brand equity is not accurate?
It is an asset representing the value created by the relationship between the brand and its customers over time.
It represents the total value that accrues to a product as a result of a company's cumulative investments in the marketing of the brand.
The stronger the relationship with the consumer, the greater is the brand equity.
It is a perception about a brand as reflected by brand associations that consumers hold in their memories.
It can be thought of as an asset representing the value created by the relationship between the brand and its customers over time.
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Operations Management
Authors: Jay Heizer, Barry Render, Paul Griffin
1st Canadian Edition
132687585, 978-0133357516, 133357511, 978-0132687584
