Which one of the following statements is FALSE? a. Double Click developed a method of measuring ad effectiveness. In fact, Google bought Double Click for over $3 billion. b. Ads that clicked on many times by many people generate lots of sales. c. Double Click wanted to merge with Abacus. This merger would associate user names with their internet clicks and decrease internet anonymity. d. You display an ad for your product on an affiliate website. Unless a click on your ad results in an immediate sale, measuring the effectiveness of your ad is very hard