Which one of the following statements is true with respect to reliability and validity of marketing measurements in surveys? Question 50 options: 1) Measures that are reliable are automatically also valid. 2) Reliable measures generate consistent results if the survey is repeated several times. 3) Reliability and validity are only relevant for large sample sizes. 4) Valid measures generate consistent results if the survey is repeated several times. 5) Reliable measures generate truthful results (measure the right things)