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Which one of the following uses of information systems best supports a differentiation strategy? Question 4 options: a) A customer relationship management application is used
Which one of the following uses of information systems best supports a differentiation strategy? Question 4 options: a) A customer relationship management application is used to understand the needs of a small but specific market segment. b) A small hotel broadcasts advertisements for local tourist attractions on its closed-circuit television monitors. c) A manufacturing control system reduces rework. d) A vehicle's onboard computer notifies the dealership when the vehicle should be taken in for repairs
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