Question
Which one of these concepts most closely corresponds to 'brand differentiation' (select only one) Brand image Competitive advantage Brand purpose Customer value proposition
Which one of these concepts most closely corresponds to 'brand differentiation' (select only one)
Brand image
Competitive advantage
Brand purpose
Customer value proposition
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
