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Which option exemplifies the place element of the marketing mix? A Starbucks texts its customers deals and discounts when they are within 1 mile of
Which option exemplifies the place element of the marketing mix? A Starbucks texts its customers deals and discounts when they are within 1 mile of a Starbucks coffee shop. Starbucks products are available to customers nearly anywhere they could want coffee: in its coffee shops, in airports, on college campuses, in Target retail locations, in retail stores that offer groceries, in vending machines, and more. Starbucks' products are priced at a premium to communicate higher quality. Starbucks offers special seasonal drinks throughout the year
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