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Which output report would be associated with the planning phase of the strategic marketing process? Multiple Choice sales reports using the firm s marketing metrics
Which output report would be associated with the planning phase of the strategic marketing process?
Multiple Choice
sales reports using the firms marketing metrics and dashboards
corrective action memos, triggered by comparing results with plans, often from the firms marketing dashboards and metrics
action memos that tell who is to do what by when
performance reviews for key personnel
marketing plans that define goals and marketing mix strategies to achieve them
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