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Which pricing change would you suggest to Ariel and Silas? Increase the overall price to cover the average cost plusmarkup of all beverage choices. For
Which pricing change would you suggest to Ariel and Silas? Increase the overall price to cover the average cost plusmarkup of all beverage choices. For example, the averagemight be $3.50.Therefore, the new price would be $13.50 fora salad bowl and any drink on the menu. Unbundle the pricing structure to price each item separately.The salad bowl with toppings could be $10.00, and thebeverages could range from $2.00 for water to $3.50 for thelarger selection of beverages. Make no change. Just add the extra drink choices to see whathappens to sales revenue
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