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Which pricing strategy is used to set a high price for a new product in order to attract customers who are not sensitive to price?
Which pricing strategy is used to set a high price for a new product in order to attract customers who are not sensitive to price? Premium pricing Economy pricing Price skimming Penetration pricing
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Management
Authors: Stephen P. Robbins, Mary A. Coulter
12th edition
133043606, 978-0133043600
