1. Which principle is most violated in section 1 of the email?

use greetings and names

keep your message brief yet complete

provide a descriptive signature block

provide a short, descriptive subject line

apply the same standards of spelling, punctuation, and formatting you would for other written documents

2. Which principle is most violated in section 2 of the email?

provide a descriptive signature block

keep your message brief yet complete

apply the same standards of spelling, punctuation, and formatting you would for other written documents

use greetings and names

provide a short, descriptive subject line

3. Which principle is most violated in Section 3 of the email?

keep your message brief yet complete

apply the same standards of spelling, punctuation, and formatting you would for other written documents

provide a short, descriptive subject line

provide a descriptive signature block

use greetings and names

4. Which principle is most violated in section 4 of the email?

provide a short, descriptive subject line

provide a descriptive signature block

use greetings and names

keep your message brief yet complete

apply the same standards of spelling, punctuation, and formatting you would for other written documents

5. Which principle is most violated in section 5 of the email?

provide a descriptive signature block

provide a short, descriptive subject line

use greetings and names

keep your message brief yet complete

apply the same standards of spelling, punctuation, and formatting you would for other written documents

Evaluating an Email to a Customer This activity is important because email continues to be the most common form of written business communication. The goal of this exercise is to demonstrate your understanding of principles of effective emails. Read the case, then answer the questions that follow. Roberto wrote the following email to a Jessica Li, a customer who had requested a refund. (1) SUBJECT: Ticket for claim \#82492 is resolved; Damaged product is not the responsibility of the vendor (2) Dear valued customer, (3) Upon receiving your complaint and description of a damaged product, an investigation was conducted to identify the source of the problem. All products from that particular batch underwent stringent quality controls. Any damage that had occurred must have occurred during transportation by a third-party vendor or by the customer after opening the package. We regrettably cannot accept any responsibility for any damages. (4) Please now that we value you as a customer. As a token of appreciation for you're loyalty, we have included a 10 percent off coupon on your next purchase of more than $100. (5) Feel free to reach out with any questions. Roberto Jimenez