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Which promotional mix elements offers the most control over its message content? explain in details.
Which promotional mix elements offers the most control over its message content? explain in details.
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Among the elements of the promotional mix personal selling typically offers the most control over its message content Personal selling involves direct ...Get Instant Access to Expert-Tailored Solutions
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Principles of Marketing
Authors: Philip T. Kotler, Gary Armstrong
15th global edition
133084043, 978-0133084047
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