Which retailer(s) should represent and sell your product?Why?In terms of their range of distribution coverage, is your retailer intensive, selective and exclusive? Why is this aspect important to your product sales?

Will you use wholesaler(s)?Talk about at least three functions they will perform for your product.

Will you have a transactional website where consumers can purchase your product?If yes, explain why this option is important to your target market.If no, explain why not.